In this modern era, we are living in the society where technology is completely overtaking how businesses run. Especially how they create and capture the value and communicate those values to the consumers as it is totally different to as compared to the earlier times. The new wave of technological innovations makes works easy and automated which reduced the rate of risks and error but also effects the job market. It shows an increase in demand for competent employees of higher wages. On the other hand, it also reduced the need for some occupations. The U.S. Bureau of Labor Statistics found that more than half of jobs will require some kind of technological skills.

Overall, Technology will not be the reason for increasing unemployment rate, even though it will slightly effect some areas but it will also increase the productivity in manufacturing goods which means relative cost will go down and eventually results in giving more opportunities to people to work in the service sector. Advances in AI- driven technologies and robotics will increase the range and amount of work that can be done by smart machines. Meanwhile, jobs will become less routine, and roles will be redefined by combining technology with human skills. Organizations have to train their employees and invest in workers to maximize the impact of human-machine interactions. This will eliminate the repetitive tasks and allows employees to focus on creative works which will bring more value and meaning to the organization. Basically, it will cut down the clutter and help the organization to be more effective and efficient.

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